Can’t we just do that AI project ourselves?

Well yes, it turns out you can, kind of.  But like anything, it’s only when you spend hours, days, months practicing, failing and then practicing some more, that you become great at it.

In our mind, finding an A.I. director to help develop your creative and bring it to life is no different to finding a live action director – you are choosing a specific creative talent with a high level of excellence who will add to the project. They will take the time that you don’t have, to finesse it over and over again until it is just right, supervising it creatively for you from start to finish.

And to deliver the very best creative that outstrips user-generated content on Tik Tok or Instagram, you need to fully commit to the project. So whilst some projects will be fully A.I. generated, it is likely that many will also involve filming content – like brand specifics that need total control and perfection, meaning integrated post production and sound design to achieve the best result. It will be run like any other creative production – the difference being that the possibilities are LITERALLY endless!

So maybe it’s time to dust off those scripts you thought you couldn’t afford.

THIS IS WHY we set up Tantrum _ai

This world of creative imagination merged with the latest evolving A.I tech makes us excited for the future of production.

With AI artist and director Maike we have found the perfect partner who brings their unique creative vision to every AI project

“Working with AI is like riding a wild stallion. Sometimes I want to go left and AI says it wants to go right… it seems in synch with my subconscious, which is where the best stuff comes from”  (Maike)

“…the more creatives work with AI, the more they will tailor their scripts with AI’s capabilities in mind. And then we will reach the goal of not thinking about the technology that helped us make a film, but that it created an emotional response, it made us laugh, it made us cry”

Ideation & Exploration

We work with your creative team or marketing department to understand the brief and help explore different routes and to visualise quickly what final outcomes might look like in the form of style frames/boards/test footage. This initial creative exploration can be fluid and very open to all possibilities prior to formalising the route forward and budget. It might only need a few days of our time or several weeks depending on requirement and budget. We are a creative consultation and R&D tool to be used as little or as much as you require.

Integrated AI Production (solely AI or hybrid)

At the Ideation & Exploration stage, we will include advice on whether filming is required, what shots are likely to need specific post-production to deliver them to brief (clean up, vfx, grading and so on) and how voice, sound design and soundtrack might be used to elevate the visuals. In addition, we can offer a ballpark budget based upon a preferred creative route. We can deliver solely AI-generated productions, or AI-assisted film-making that is a Hybrid of AI generated shots and filmed content – content that may later benefit from AI enhancement or adjustment. This will be decided during the Ideation & Exploration stage.

Tantrum _ai work across all advertising including commercials, branded content and stills.

Post Production, Music & Sound Design

Tantrum bring AI production to our traditional film production expertise. We are full time Producers with nearly 80 years combined advertising experience across production, agency and long form. So we bring a strong understanding of the whole post-production process to our AI offering. From offline edit, colour grade, visual effects, animation, music sourcing, composition, licensing through to voice over and sound design. You can feel confident that we will deliver beautifully crafted, high-end movie quality results to your AI/integrated AI projects whether you are an advertising agency or brand. We have trusted and proven partners that will bring expertise at the highest level, regardless of budget.

Project Supervision

Once the creative and budget are approved the job can commence with the considered AI Artist/Director.  A Project Supervisor (think Producer meets Account Handler) is involved from day one and works closely with the Artist/Director and the Creatives, Producer and/or Brand Marketing team to make sure the process runs smoothly. They are responsible for keeping to budget and schedule and overseeing filming & post/music/sound. We keep it simple for you, even when it’s complex for us.

Copyright/IP Ownership

‘There is a recognition in copyright law that creativity can build on other works as long as it adds something new’ – Shubha Ghosh, Professor of Law, University of Syracuse

AI Production is just like a traditional production. It requires common sense, good practice and advice from the right people. This is the same whether you plan to carry out a dangerous underwater stunt, or whether you plan to feature words or visuals that could get you into deep water, in another, legal sense.

Tantrum have worked successfully in production for 20 years with Agencies and Brands building solid long-term relationships because we always think ahead about our clients needs and make sure they take the right steps to protect themselves where necessary.

With that in mind, we have put together some guidance to help you on your AI journey.  It also makes clear what we will provide to give you peace of mind.

Please contact us if you would like a copy.