April 10th


Jon Dennis checks in with Souk for the latest Flybe campaign

Souk Advertising called on Jon Dennis to create three charm filled 30″ spots as part of budget airline Flybe’s new advertising campaign.  Shot across 2 days in Birmingham Airport’s International Pier the campaign kicks off on regional TV in mid May.  Each film highlights Flybe’s point of difference to other budget airlines in spots which deliver a clear message but with charm and humour engaging the audience with lovely pieces of performance.  DOP Ben Magahy worked alongside Dennis to keep the natural feel and look across all three films.  Beautifully graded by Steffan Perry at Framestore these are films which will leave Flybe a very memorable choice for anyone considering their next travel destination.

March 2012